"Advertising by Chiropractic Physicians in Illinois -- Legal Guidelines" – Webinar
(previously titled Legal Advertising Webinar)
(for Both Doctors and Staff)
Speaker: Adriennne Hersh, JD

Yellow Pages, newspaper, radio, flyers, internet…  As doctors and small business owners, you are constantly bombarded by sales representatives encouraging you to advertise.  National companies provide advertising layouts, phone books provide prospective layouts, and marketing representatives present plans.  But the question we all have remains: “What can I really say when advertising? and what will pose a problem?”

The Illinois Chiropractic Society receives phone calls from members regularly about advertising issues.  The questions range from “Can I use testimonials?” to “What if I do not put DC after my name?”  As a result, we are providing this CD containing the 1 hour webinar from June 23rd, 2009.  From the comfort of your office, doctors and staff can watch this incredibly informative course taught by a respected, published attorney, Adrienne Hersh, JD. 

The Illinois Department of Financial and Professional Regulation is constantly watching the advertising by physicians around the state and disciplining doctors for violations.  Here is your opportunity to stay informed and educated.  Do not miss this opportunity for both you and your staff.